Running a social media contest can be a great way to engage and grow your social media audience, as your followers and greater online community will be enticed by getting something for free. But it’s important when deciding on the prize for your competition, it’s something that will be sought after by your audience to [...]
It’s hard to ignore the presence of video on social media and digital media, as it’s become one of the primary communication channels. Gone are the days of sitting down with the family watching slide shows of past holidays at the beach; with incriminating shots of you burying your baby brother so deep in sand, [...]
LinkedIn is one of the most integral platforms for networking and marketing online, so it’s vital to know how to create articles that will engage your target audience. Before I provide you with some tips on how to write a LinkedIn article that appeals to, and is read by the online audience you’re targeting, I [...]
In marketing a call-to-action (CTA) is an instruction we incorporate in our content to provoke an immediate response from our audience. For example, “buy now” or “call now” are two common call-to-actions you may see or hear regularly in relation to marketing. Politicians are experts in call-to-actions, especially around election time. Take Labor Party head [...]
Having your video go viral is the biggest win you can have with your business video marketing campaign. The results can transform your brand into a household name overnight. Now I’m not saying you get naked and start licking a wrecking ball to achieve this goal, like Miley Cyrus in her famous viral music clip, [...]
After working in social media for many years, and watching marketing techniques and strategies come and go, there is one major lesson that I have learned. The secret to social media marketing success is being unique! In a world where we are surrounded by cookie cutter aesthetics of beauty and socially defined belief systems, consumers [...]
Nothing transmits information as quickly as images, which is why YouTube and other video marketing platforms are a great way to sell your business online. But generally, uploading dry, technical videos won’t get you the market reach you’re looking for, as these won’t inspire people to want to find out more. I’m not suggesting you [...]
Implementing a social media campaign without using analytics would generally have about the same success rate as putting on a seal costume and swimming in white pointer infested waters and hoping to come out limbs intact. Okay, so maybe this is a pretty gruesome comparison, but I’m sure you get the picture of what I’m [...]
Everyone has favourite brands whose products they like to buy. Whether its cars, clothes, perfume, mobile phones or electrical products, we all gravitate toward specific brands for different reasons. When Puff Daddy, aka P Diddy, aka Puffy, aka Sean Combs, released a clothing line ironically branded “Sean John” (maybe due to a reoccurring memory lapse [...]
It’s a well-known quote that a picture is worth a thousand words, which is why designing the perfect logo for your company branding is essential. To ensure that the “thousand words” used to describe your logo by your target market don’t include, “that’s terrible”, “a child could have designed it better” or “does this look [...]
