I’m sure most Australians remember the iconic VB advertising campaign, with commercials spouting “a hard earned thirst needs a big cold beer… and the best cold beer is Vic… Vic Bitter.” The commercials had images of men working the land, playing sport and doing a range of outdoor activities… which combined with the catchy slogan, [...]
It’s not always having the best products and services that will help you convert your target market to invest in what you’re selling. Often, it’s your company culture that gives you an edge over your competitors. The reason for this is everyone holds different belief systems to be true, and their individual sense of morality [...]
Everyone has favourite brands whose products they like to buy. Whether its cars, clothes, perfume, mobile phones or electrical products, we all gravitate toward specific brands for different reasons. When Puff Daddy, aka P Diddy, aka Puffy, aka Sean Combs, released a clothing line ironically branded “Sean John” (maybe due to a reoccurring memory lapse [...]
It’s a well-known quote that a picture is worth a thousand words, which is why designing the perfect logo for your company branding is essential. To ensure that the “thousand words” used to describe your logo by your target market don’t include, “that’s terrible”, “a child could have designed it better” or “does this look [...]
When I think about branding, Apple, Samsung, Nike, BMW are some of the major players that come to mind. What makes these companies special is their branding is synonymous, as well as defines, a specific range of high quality, technically advanced products. For example, when you see any branding for BMW, such as their iconic [...]
