WHAT IS THE SECRET TO GREAT VIDEO MARKETING?

By |April 25th, 2016|Blogging, brand, Design, Video Marketing, Videos|

I’m sure most Australians remember the iconic VB advertising campaign, with commercials spouting “a hard earned thirst needs a big cold beer… and the best cold beer is Vic… Vic Bitter.” The commercials had images of men working the land, playing sport and doing a range of outdoor activities… which combined with the catchy slogan, [...]

WHY PROMOTING YOUR CULTURE IS KEY TO DIGITAL MARKETING SUCCESS

By |April 6th, 2016|Blogging, brand, Digital Marketing|

It’s not always having the best products and services that will help you convert your target market to invest in what you’re selling. Often, it’s your company culture that gives you an edge over your competitors. The reason for this is everyone holds different belief systems to be true, and their individual sense of morality [...]

WHY BRANDING IS SO IMPORTANT FOR B2B and B2C SALES

By |March 5th, 2016|brand, Social Media, Uncategorized|

Everyone has favourite brands whose products they like to buy. Whether its cars, clothes, perfume, mobile phones or electrical products, we all gravitate toward specific brands for different reasons. When Puff Daddy, aka P Diddy, aka Puffy, aka Sean Combs, released a clothing line ironically branded “Sean John” (maybe due to a reoccurring memory lapse [...]