When I think about branding, Apple, Samsung, Nike, BMW are some of the major players that come to mind. What makes these companies special is their branding is synonymous, as well as defines, a specific range of high quality, technically advanced products. For example, when you see any branding for BMW, such as their iconic [...]
Let’s be honest, if you have a business, life is generally just a juggling act. Trying to fit in family or a personal life, keeping on top of your bookkeeping and accounts, making sure your staff are doing their jobs, instead of checking out Facebook, eBay or even surfing the latest porn channels! Most business [...]
You’ve got your online marketing content, check, it’s been search engine optimised, check, you’re so excited you’re shouting about it from the rooftops… resulting in the neighbors thinking about taking out a restraining order! Okay, that wasn’t your smartest move. While it’s vital to have specialised, targeted and interesting content in your online marketing content, [...]
You own your own business… you know you need social media… but there are so many different marketing platforms out there even thinking about it makes your eyes start to glaze over … you’re not the only one! I grew up in an era when a mobile phone would refer to the home phone being [...]
