When I think about branding, Apple, Samsung, Nike, BMW are some of the major players that come to mind. What makes these companies special is their branding is synonymous, as well as defines, a specific range of high quality, technically advanced products. For example, when you see any branding for BMW, such as their iconic logo, you envision a luxury vehicle, with a high performance motor and premium accessories, as opposed to seeing any media coverage of Miley Cyrus which results in you imagining a terrible apparition of a wrecking ball and reliving some tongue acrobatics that make you want to delete any old episodes of Hannah Montana, in case your kids ever find them!
By becoming a brand, the strength of your company name alone is often all it takes to sell new products and services, because these are already deemed to be of a superior quality. Just think of the watch Apple released. While it had some pretty cool features, your phone and other mobile devices could provide these just as effectively. The collection showcased some of the ugliest timepieces known to man, but on the strength of branding alone, Apple lovers were lining up hours before it was released to buy it!
So the million dollar question is how do you become a brand? By following some of the steps I’ve provided below I can assist you with building your branding, or if you prefer you can find an online branding specialist to do the legwork for you!
Step 1 CREATE A STRIKING AND EASILY RECOGNISABLE LOGO
What do all major brands have in common? A logo that is instantly recognisable, think the golden arches for McDonalds. Consistency is key with your logo and your marketing, always keep the colours and design the same, so you brand is memorable for your target market. It’s also worthwhile to do some research into the colours you choose for your branding, as colour theory has been recognised to have an impact on your marketing.
Step 2 BECOME AN AUTHORITY IN YOUR FIELD OR INDUSTRY
It’s vital that your target market understands that you are a leading authority in your field or industry to grow your brand. By offering your target market free advice, providing helpful tips, and letting them know that you are an expert, through your online content marketing and interaction, you can achieve this. Share articles via social media or your website. Make yourself sought after by your target market, then with branding alone, they’ll already be sold!
Step 3 HAVE A FACEBOOK GROUP
Become a leader in your field or industry by running your own Facebook group. Lead forums and introduce current and relevant topics that interest your target market. A tip with forums, make sure you do the research and find out what the trending topics are, rather than just dive in head first with a random topic!
Step 4 CREATE YOUR OWN YOUTUBE CHANNEL
Another way to develop your branding is to create YouTube videos using a company channel that you set up. In your YouTube videos, offer valuable tips and step-by-step tutorials relating to your field or industry, focused on what interests your target market. Ensure your videos are interesting… quirky… and memorable so your audience remembers your brand!
Want a build a brand for your business but don’t have the manpower to devote to the task? Invest in Ad On Digital, the marketing experts, to provide these services for you. Call today on 1300 055 091 or send an email enquiry.