WHAT ARE THE BENEFITS AND FLAWS OF ORGANIC GROWTH IN SOCIAL MEDIA?

By |September 9th, 2016|Blogging, Social Media, Uncategorized|

Many companies understand that they need to be on social media, but want instant results organically. This occurring is about as unlikely as ex-Olympian Grant Hackett being on “sleeping pills” when he was found wandering around the Crown Hotel in his underwear. While organic growth can be successful and does offer results, it requires intensive [...]

4 TIPS FOR RUNNING AN EFFECTIVE SOCIAL MEDIA CONTEST

By |September 8th, 2016|Blogging, Social Media, Uncategorized|

Running a social media contest can be a great way to engage and grow your social media audience, as your followers and greater online community will be enticed by getting something for free. But it’s important when deciding on the prize for your competition, it’s something that will be sought after by your audience to [...]

3 WAYS TO GET YOUR AUDIENCE TO ENGAGE WITH YOU ON SOCIAL MEDIA

By |September 5th, 2016|Blogging, Facebook, Social Media, Twitter, Uncategorized|

One of the most important roles of social media for marketing your business, is engaging your audience and building brand loyalty. But it’s important to be selective with the methods you employ to do this, as some forms of online engagement can result in your business being publicised in a bad light. Social media reviews [...]

3 TIPS ON USING LIVE VIDEO STREAMING FOR BUSINESS

By |September 3rd, 2016|Blogging, Video Marketing, Videos|

With business-to-business and business-to-consumer sales increasing online, greater audience reach and engagement is paramount for companies to stay afloat. But sometimes connecting with, and building trust among your audience is easier said than done. Many businesses are turning to live video to generate interest in their business, as it offers a more personalised way to [...]

HOW TO BUILD CUSTOMER LOYALTY THROUGH SOCIAL MEDIA

By |September 1st, 2016|Blogging, Social Media|

Social media is one of the greatest online tools available to increase customer loyalty, if used effectively. By listening to, and proactively engaging with your customer’s online, they will feel like you are genuinely interested in their questions or concerns, which instantly gives you an edge over your competitors in the loyalty stakes. Another great [...]

HOW TO CREATE BETTER ENGAGEMENT USING FACEBOOK LIVE VIDEO

By |August 29th, 2016|Blogging, Facebook, Uncategorized, Video Marketing, Videos|

Facebook Live Video is an innovative and unique tool for marketing your business, as it allows you to connect with your social media audience on a more personal level. Now I’m not saying you start your own Facebook Live Video talk back series and become an online Oprah offering self-help advice! Because I know if [...]

3 SIMPLE AND EASY TIPS TO HELP YOU CREATE YOUR OWN MARKETING VIDEO

By |August 24th, 2016|Blogging, Uncategorized, Video Marketing, Videos|

While creating your own video can seem like a daunting task it isn’t as complicated as you think, Kim Kardashian and Paris Hilton are proof of this, although I don’t think their videos will be winning any film awards soon! With ready access to the internet for research, and the ability to film from your [...]

HOW TO BECOME A BETTER DIGITAL MARKETER

By |August 12th, 2016|Blogging, Digital Marketing, Uncategorized|

Online audiences are savvy. They are looking for a genuine experience, have their favourite digital platforms and most importantly they are ‘you or me’. This is often what we forget as marketers when trying to connect with digital audiences. What inspires, excites and motivates us, are often the stories that cause the same emotional reactions [...]

3 TIPS ON HUMANISING YOUR SOCIAL MEDIA FOR INCREASED ENGAGEMENT

By |August 11th, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

Endless self-promotion doesn’t grow your social media followers. Take Kanye West for example… aka the next US President… or as he’s more humbly known Yeezus. This is an intrinsic understanding you need to grasp when marketing to social media audiences. Online audiences don’t want to be inundated with tales of pseudo glamorous lifestyles or tedious [...]

WHERE’S VIDEO HEADING IN THE FUTURE FOR SMBs AND MARKETERS?

By |August 10th, 2016|Blogging, Facebook, Social Media, Uncategorized, Video Marketing|

It’s hard to ignore the presence of video on social media and digital media, as it’s become one of the primary communication channels. Gone are the days of sitting down with the family watching slide shows of past holidays at the beach; with incriminating shots of you burying your baby brother so deep in sand, [...]

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