With business-to-business and business-to-consumer sales increasing online, greater audience reach and engagement is paramount for companies to stay afloat. But sometimes connecting with, and building trust among your audience is easier said than done. Many businesses are turning to live video to generate interest in their business, as it offers a more personalised way to grow and engage an online audience.
While live video offers many benefits, as content is streamed directly, things can go wrong. I know this firsthand after having a gig as a radio announcer for several years. To highlight the dangers of live streaming, I can still recall being in the studio talking to a fellow announcer who was doing her show. She started having a massive rant about the station manager, (who was sitting next door at the time), without realising everything was going live! Brilliant!
Although staging content ensures it’s presented in a more polished way, it won’t feel as genuine to your audience, which is the key to live video being so effective. To help you incorporate live video streaming in your business marketing, I’ve provided some tips below on how to use this type of content effectively. If you need further assistance with live video marketing strategy and campaigns, source a digital specialist to provide these services for you.
#1 PROVIDE LIVE FOOTAGE OF HOW YOUR PRODUCT IS MADE
Live video is the perfect channel to use to showcase product production to your audience. Whether you’re preparing a recipe or filming a new type of manufacturing process, it allows your audience an insight into production and also increases product credibility and authenticity.
#2 GENERATE INTEREST IN A NEW PRODUCT OR CONTEST LAUNCH
If you’re thinking of introducing a new product or contest as part of your marketing strategy, video streaming is a great way to create a sense of excitement and urgency with your online audience.
#3 LET YOUR VIEWERS GO BEHIND THE SCENES
For online audiences that are passionate about a specific event, whether it relates to sport, fashion, products or even pop culture, being able to go behind the scenes is incredibly appealing. So if you have a product launch, sponsor a sports team, or you’re invited to industry related events of interest to your audience, take them behind the scenes with you by showing live footage on location.
These are just some of the many ways you can engage and grow your online audience through live video. If you don’t have the time to develop live video marketing campaigns and strategies, speak to the experts at Ad On Digital today! The video marketing specialists can provide the resources and direction you need to reach your online audience. Call them on (07) 5586 1412 or send them an email if you have any queries!