One of the most important roles of social media for marketing your business, is engaging your audience and building brand loyalty. But it’s important to be selective with the methods you employ to do this, as some forms of online engagement can result in your business being publicised in a bad light. Social media reviews [...]
With recent statistics highlighting that 80 per cent of the world’s internet traffic will be video by 2019, it’s a no-brainer that incorporating video in your marketing campaigns is essential to reach your online audience. But if you post a video campaign without having a strategy, structure and clear goals of what you are trying [...]
Twitter has grown rapidly to be one of the most popular social media platforms since it was first introduced in March 2006. While Twitter’s following has increased, understanding how to use this platform has been a slow process for some. Lindsey Lohan for example famously tweeted, “Hello Facebook. Yes, this is actually Lindsey. Welcome to [...]
Having a blog for your business is a fantastic way to connect with your target audience, as well as help with search engine optimisation (SEO) on your website. The reason for this is Google is renowned for ranking websites more highly that display fresh, specialised content. There are many different directions you can take when [...]
Social media is one of the most valuable tools available for marketing your business online. The reason for this is it provides you with platforms that can be tailored to strategically promote your products and services, for the highest audience engagement and conversion. But the key to social media marketing is you need to have [...]
Twitter is a great tool for business to business (B2B) and business to consumer (B2C) marketing, if it is incorporated in your social media campaign correctly. But, if you’ve never used Twitter before, it can seem quite complex initially. You’re probably thinking hashtag, (what the?), as I initially did when I first started using this platform, [...]
