It’s hard to ignore the presence of video on social media and digital media, as it’s become one of the primary communication channels. Gone are the days of sitting down with the family watching slide shows of past holidays at the beach; with incriminating shots of you burying your baby brother so deep in sand, that your mum would have to dig him out hours later, crying! Video is now live and slide shows are classed as retro or vintage.
So what direction is video heading for small-to-medium businesses (SMB’s) and marketers, as other image orientated channels are rapidly becoming obsolete? With recently released statistics highlighting over 51% or marketers find video has the highest return-on-investment (ROI) for marketing spend, they will be focusing more dollars in video campaigns.
I’ve revealed further insights on the future of video for SMB’s and marketers below. If you’re interested in incorporating video in your marketing strategy, it’s important to be aware of these, or hire a video marketing specialist who has a clear direction where the industry’s heading.
#1 INCREASED INVESTMENT IN VIDEO MARKETING
A massive 60% of marketers and SMB’s will be channelling marketing dollars into video marketing next year, based on the direct impact it’s had on brand awareness and conversions.
#2 PUBLISHING VIDEO CONTENT ON FACEBOOK IS STILL THE PREFERRED PLATFORM
Facebook is still the leading platform for publishing videos for marketers and SMB’s in the unforeseeable future. A massive 64% of small business marketers select this platform over YouTube. With the introduction of Facebook Live it will be hard to surpass this platform for video marketing, especially as Mark Zuckerberg has a habit of buying out his competitors, like Instagram!
#3 YOUTUBE IS INCREASING IN VIDEO MARKETING POPULARITY
YouTube ranks second to Facebook in popularity with video marketers and SMB’s when running online video campaigns. It’s following has increased rapidly over the past 3 years and viewership has now surpassed primetime television in the US! YouTube is tipped to have a big future for marketers and SMB’s and it’s well worth investing some of your campaign spend in this direction.
If video marketing is not currently part of your business marketing portfolio, it’s essential that you make the change in future, gauging from all of the marketing feedback and statistics available. Not a video marketing guru? That’s fine, because industry experts such as Ad On Digital can create professional marketing videos and targeted campaigns for you. Call them to find out more on (07) 5586 1400 or send them an email if you have any questions!