Facebook Live Video is an innovative and unique tool for marketing your business, as it allows you to connect with your social media audience on a more personal level. Now I’m not saying you start your own Facebook Live Video talk back series and become an online Oprah offering self-help advice! Because I know if I offered this service, a vast majority of my followers would end up turning to the bottle in desperation! But there are many beneficial ways you can use live video to increase brand awareness and loyalty, as well as promote products and events.
To help you incorporate Facebook Live Video to increase your online engagement and connect more effectively with your audience I have outlined several different ways you can do this below. If you need further assistance with developing a Facebook Live Video campaign, invest in the services of a social media specialist.
#1 ALLOW YOUR AUDIENCE AN INSIGHT INTO YOUR BUSINESS
Facebook Live is a great way to take your online audience behind the scenes at your business. For example, if you sell a line of healthy meals, you can show your audience how they are produced in the factory. This will highlight how fresh the ingredients are and the sanitary production process, building customer loyalty to your brand.
#2 INTRODUCE NEW PRODUCTS
Why not get your online audience excited by new products by giving them a sneak peek on Facebook Live? You can send your online audience a VIP invitation, to let them know when you’re going to be showing the product, and give them the release date during your broadcast. Then when it hits the shelves, it will run out the door!
#3 HAVE WEEKLY Q & A SESSIONS
You can also use Facebook Live to answer any questions from your online audience, by setting up a weekly Q & A session. This helps you better connect with your audience and shows that you want to help them, which also builds brand loyalty.
#4 SCHEDULE LIVE BROADCASTS WITH YOUR FACEBOOK GROUP
If you have a Facebook Group, you can keep them in the loop with the latest industry breakthroughs by scheduling a Facebook Live broadcast every week. By openly engaging your audience, you show them you’re an authority in your field, further developing brand awareness and loyalty.
These are just some of the many ways you can use Facebook Live to personalise your business and connect with your online audience. If you don’t have the time or resources to develop a Facebook Live campaign, Ad On Digital can help. The social media specialists will manage your posts, campaigns and strategy, ensuring you get the best results from your social media marketing. Call them today on (07) 5586 1400 or forward them an email if you have any queries.