Having your video go viral is the biggest win you can have with your business video marketing campaign. The results can transform your brand into a household name overnight. Now I’m not saying you get naked and start licking a wrecking ball to achieve this goal, like Miley Cyrus in her famous viral music clip, but there are some key elements you can incorporate in your video marketing strategy to achieve a similar goal.
You may recall a recent viral video that was initially released as a television ad to market the “Planet of the Apes” sequel, “Rise of the Apes”. The ad showcased a group of African soldiers that gave a monkey an AK47 to play with, as a joke. But within seconds the monkey had worked out how to pull the trigger and was showering the men with bullets. Once it was uploaded on YouTube the likes and shares skyrocketed. It was the smartest publicity stunt I’d seen for a movie in years.
Most companies won’t have the resources to create a viral video marketing campaign set in a jungle, with a monkey playing the starring role. But you can increase your video shareability and engagement, by incorporating the key elements outlined below.
If you want further help with your business video marketing campaign, it’s well worth investing in the services of an expert.
RELATABLE VIDEOS CONNECT WITH YOUR AUDIENCE
If the storyline of your video is relatable to your audience, and reflects their own life experiences, you are on your way to creating a viral video.
SHOCKING VIDEOS HAVE IMPACT
Not-for-profit organisations often publicise confronting marketing videos, highlighting their cause. The idea is to motivate their audience to react and give donations. Whether it’s footage of starving children, international conflicts or the devastating effects of extreme weather, shocking videos have a high audience engagement and conversion rate.
CONTRAST THINGS THAT ARE TOTALLY DIFFERENT
Contrasting things that are unusual or don’t seem to belong together, such as a monkey with an AK47, is often a great way to make your video marketing go viral.
MAKE SURE YOUR PRODUCTION LOOKS EXPENSIVE
While video marketing doesn’t require a huge budget to achieve your goal of increased audience engagement, always ensure that it looks expensive. By having high resolution footage, quality editing and an interesting theme or storyline, your video will more likely go viral, than a video that is poorly produced and edited.
HIGHLIGHTS WELL KNOWN FIGURES OR VIRAL TRENDS
Video marketing that involves celebrities and other well-known public figures has a higher chance of going viral. Donald Trump was the star of several viral videos after his anti-Islamic statements caused controversy earlier this year. While having the budget to use celebrities and other publicly known figures is often out of many businesses reach, following viral trends and putting your own spin on these in your marketing videos can be just as successful in gaining a huge audience reach.
Need further tips or assistance creating a video marketing campaign for your business? Contact the video marketing experts at Ad On Digital today on (07) 5586 1412. If you have any questions or queries you can also send them an email.