It’s a well-known quote that a picture is worth a thousand words, which is why designing the perfect logo for your company branding is essential. To ensure that the “thousand words” used to describe your logo by your target market don’t include, “that’s terrible”, “a child could have designed it better” or “does this look like a certain body part to you!” I’ve provided some valuable tips.
You can either use these tips to create your own logo using design software or invest in a design specialist to do the innovating for you!
#1 ALWAYS BE UNIQUE
While there are some fantastic logos already introduced by industry leading brands, such as Coca Cola, Sony, Playboy and Virgin, if you create something similar to these you will confuse your target market.
For example, the Red Cross and Ku Klux Klan both have a red and white logo with a cross in the centre. Which probably resulted in very few people giving blood in Brooklyn!
The moral of the story, make sure your logo design is striking and unique, and preferably has non-violent connotations!
#2 YOUR LOGO DESIGN NEEDS TO BE BOLD
Simple uncomplicated designs in strong colours always work when creating a logo design, think Apple, Microsoft and IBM.
#3 LOGO COLOUR SHOULD BE SYMBOLIC OF YOUR BRANDING MESSAGE
Colours are often attributed emotional significance by the subconscious mind, a concept which is known as colour psychology. To emphasise this, if you saw a green logo, it’s often your initial thought that the product or service is natural or ethical.
#4 FONT TYPE IS IMPORTANT
Choosing the right font on your logo is vital to portray your branding message, and can be just as important as the words you use in your marketing. Intricate, distinctive and creative fonts, like the custom designed font used in Disney branding, symbolises creativity and imagination, whereas solid, simple font such as the type used for FedEx marketing represents strength and solidarity.
# 5 KEEP YOUR LOGO DESIGN THE SAME
Once you’ve chosen the logo you would like to represent your brand, you need to make sure the design stays consistent in all of your branding. If you keep changing your logo design, it won’t be recognised by your target market, as memory and repetition are closely linked.