While everyone knows that social media platforms offer great free marketing opportunities for business, unless you’re posting content that’s relevant, interesting and shareable, you won’t grow your reach within your target market. It’s a bit like Snoop Dogg offering line dancing tips on social media. Not only would his online followers be in shock and not likely to [...]
Every time you purchase products or services, data is being collected. For example, when you become a VIP member of your favourite clothing line, you’ll probably provide basic information such as your email address, phone number and home address. Depending on the company you’re purchasing products from, they may even ask you to supply more [...]
So your digital and social media marketing has finally managed to get the attention of your target market. You’ve even managed to sell them a product or service… so you’re feeling on top of the world… but how do you keep them? While it’s good to secure your initial conversion… long-term acquisition is where the [...]
The older I get the less I enjoy bustling crowds at shopping centres. Going to Boxing Day sales is a form of torture for me, where you run the risk of getting trampled by a herd of over-zealous women to save $5 on a pair of heels. It makes me die a little on the [...]
While electronic direct marketing (EDM) campaigns can be a great way to reach your target market to sell a particular concept, product or service, if the only people on your mailing list are your mum, dad and your best mate, chances are you’re not going to become a millionaire overnight using this method! So before [...]
It’s a well-known quote that a picture is worth a thousand words, which is why designing the perfect logo for your company branding is essential. To ensure that the “thousand words” used to describe your logo by your target market don’t include, “that’s terrible”, “a child could have designed it better” or “does this look [...]
I know I’m not the only one who opens a business or personal inbox each day to find it overrun with emails marketing the latest deals, events or services. You’ve subscribed to a wine club one night when you’ve had a glass…. or bottle too many! Or you’ve paid someone off to dispose of an [...]
When I think about branding, Apple, Samsung, Nike, BMW are some of the major players that come to mind. What makes these companies special is their branding is synonymous, as well as defines, a specific range of high quality, technically advanced products. For example, when you see any branding for BMW, such as their iconic [...]
You’ve got your online marketing content, check, it’s been search engine optimised, check, you’re so excited you’re shouting about it from the rooftops… resulting in the neighbors thinking about taking out a restraining order! Okay, that wasn’t your smartest move. While it’s vital to have specialised, targeted and interesting content in your online marketing content, [...]
You own your own business… you know you need social media… but there are so many different marketing platforms out there even thinking about it makes your eyes start to glaze over … you’re not the only one! I grew up in an era when a mobile phone would refer to the home phone being [...]
