While everyone knows that social media platforms offer great free marketing opportunities for business, unless you’re posting content that’s relevant, interesting and shareable, you won’t grow your reach within your target market.
It’s a bit like Snoop Dogg offering line dancing tips on social media. Not only would his online followers be in shock and not likely to share these, (unless of course they thought he was high!), he’d definitely lose alot of street cred!
To give you some insight into creating content that is relevant, interesting and shareable, I’ve provided 4 valuable tips for you to follow. If you’re not a cunning linguist and need some assistance with your content marketing, it’s well worth investing in a digital specialist to give you guidance on your campaign strategy, or create content for you.
#1 FOCUS ON STANDING OUT BY DOING ONE THING BETTER THAN THE REST
By becoming a specialist in one area, your target market will seek you out as an authority for this, and share your content with friends or colleagues with the same interests, gaining you further market reach. An effective way to do this is to create a content marketing strategy based on a key focus of your target market. Once you have your strategy in place, write posts on topics that are relevant to this central focus.
#2 PEOPLE ARE INTERESTED IN CONTENT THAT TEACHES THEM SOMETHING
Digital technology enables consumers to access information at the touch of a button. One of the major benefits of this, is there are now unlimited opportunities to learn something new online. Finding content that teaches consumers something interesting or relevant, is often why digital audiences use social media. So divulge tips, share facts, offer step-by-step guidance, provide valuable information so that your target market can learn something new and they’ll be hooked.
# 3 MEASURE YOUR CONTENTS SUCCESS THROUGH ANALYTICS
Before you can determine how effective your content marketing is, you initially have to develop measurable goals, and incorporate analytics to see whether your content is reaching these benchmarks. Whether it’s receiving shares, likes or email subscriptions from your target market, you should always measure the performance of your content.
#4 TAILOR YOUR SOCIAL MEDIA POSTS
While analytics are vital to assess how well your social media posts are being received by your target market, it is how you utilise the information that analytics reveals that is intrinsically important. The simplest way to create shareable content is to check analytics to see what’s worked before, and introduce something similar. For example, introducing a different angle on a topic that has gone viral in an earlier post could end up being more successful than the original post with your target market.