The older I get the less I enjoy bustling crowds at shopping centres. Going to Boxing Day sales is a form of torture for me, where you run the risk of getting trampled by a herd of over-zealous women to save $5 on a pair of heels. It makes me die a little on the inside just thinking about it!
Which is why I love online shopping, and gauging from recent statistics more Australian’s are following this trend. While e-commerce or electronic online transactions have been on the increase for many years with business to consumer (B2C) online sales, it now appears that business to business (B2B) buyers and sellers are jumping on the proverbial gold plated bandwagon.
With secure payment options that allow you to put the credit card away, e-commerce has become a viable alternative for B2B to purchase all types of online products and services. E-commerce is gaining so much momentum that soon Madonna might even able to pay for her next adopted baby by PayPal!
I’ve listed some of the many reasons why e-commerce is such a viable tool for B2B sales below. If you’re interested in e-commerce for your business and don’t have the time to set it up, invest in an e-commerce specialist to do this for you.
E-COMMERCE IS FAST, SIMPLE AND CONVENIENT
Rather than having to make a detour to the business or retailer supplying a product or service, B2B transactions can be completed from the home or office, saving businesses time and money.
DIVERSITY OF PRODUCTS AND SERVICES AVAILABLE
E-commerce enables B2B shoppers to be able to purchase products or services from all around the globe, which means there are a far vaster range of options available.
PRODUCTS AND SERVICES PURCHASED CHEAPER VIA E-COMMERCE
With access to online businesses internationally, shopping around for the most financially viable products and services available can be done quickly and efficiently. As online shopping means reduced or no labour cost, online businesses often reduce the purchase cost comparatively.
EASIER TO COMPARE FEATURES AND BENEFITS OF PRODUCTS OR SERVICES
The internet allows B2B shoppers to be able to compare the features and benefits of multiple products or services much faster than pounding the pavement. This ensures more educated selection, and the most suitable alternatives being purchased.
Interested in making the transition to e-commerce, but are uncertain how to do this? Ad On Digital has the expertise to help you incorporate e-commerce in your business. Call the friendly team today on 1300 055 091 or email an enquiry.