“A picture is worth a thousand words” is an expression often used to describe the importance of sight to interpret expression and meaning, when contrasted to words. This concept is intrinsic to social media marketing, because images are generally the first thing that captures your audience’s attention. Research has revealed that photos generate a higher [...]
When it comes to video marketing platforms, You Tube would have to be the current leader, hands down. I don’t know about you, but I often check out YouTube and wonder why some of the videos are recommended by the platform for suggested viewing, especially those that aren’t funny, interesting or quirky, just strange or [...]
Facebook ad campaigns are a fantastic tool to rapidly grow your branding and business reach. What makes this type of advertising campaign so successful? It’s the range of different features that allow you to target your campaign to reach a niche audience at a particular time. This directly translates to a higher return on investment [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and storyline to unfold. For example, remember the 2004 Superbowl when Janet Jackson had her [...]
One way communication on social media might work if you are Channing Tatum… actually he wouldn’t even have to post words… I’d be happy with just pictures! If you aren’t Channing Tatum, and you are wanting to grow your social media audience for business, you need to get engaged! When your audience goes to the [...]
Having your video go viral is the biggest win you can have with your business video marketing campaign. The results can transform your brand into a household name overnight. Now I’m not saying you get naked and start licking a wrecking ball to achieve this goal, like Miley Cyrus in her famous viral music clip, [...]
Twitter has grown rapidly to be one of the most popular social media platforms since it was first introduced in March 2006. While Twitter’s following has increased, understanding how to use this platform has been a slow process for some. Lindsey Lohan for example famously tweeted, “Hello Facebook. Yes, this is actually Lindsey. Welcome to [...]
Thinking of distributing an e-newsletter or wanting to grow your reach for marketing new products and special offers? Email marketing is the answer! But you can’t just ask people to hand over personal information without giving them a valid reason as to how it will benefit them personally. You need to offer your target market something [...]
After working in social media for many years, and watching marketing techniques and strategies come and go, there is one major lesson that I have learned. The secret to social media marketing success is being unique! In a world where we are surrounded by cookie cutter aesthetics of beauty and socially defined belief systems, consumers [...]
Having a blog for your business is a fantastic way to connect with your target audience, as well as help with search engine optimisation (SEO) on your website. The reason for this is Google is renowned for ranking websites more highly that display fresh, specialised content. There are many different directions you can take when [...]
