Facebook ad campaigns are a fantastic tool to rapidly grow your branding and business reach. What makes this type of advertising campaign so successful? It’s the range of different features that allow you to target your campaign to reach a niche audience at a particular time. This directly translates to a higher return on investment (ROI) and level of engagement from your paid advertising.
Depending on the type of ad you are featuring, and the amount of time you will be running your campaign, the cost will vary. One of the major benefits of advertising through Facebook, is you can tailor your campaign as you go, to make the best use of your advertising spend. For example, you can edit your campaign content and images, or increase your budget and the time your campaign is running, to ensure better results.
Before you decide to throw hundreds of dollars at paid advertising on Facebook for your business, there are three important questions you should answer. If you need some help with Facebook ad campaigns that convert, it’s well worth sourcing a social media expert to assist you.
WHAT ARE YOU TRYING TO ACHIEVE FROM YOUR FACEBOOK CAMPAIGN?
The first question you need to answer when you are planning on investing in a paid Facebook ad campaign is, what are you are trying to achieve? Whether it’s increasing brand awareness, funnelling people to your website for conversions or even introducing new products or services, you need to be clear on your campaign focus.
WHO ARE YOU TARGETING WITH YOUR FACEBOOK CAMPAIGN?
The second question to consider, is what audience are you are trying to target with your paid Facebook campaign? To answer this, you have to ascertain the demographics of your audience. Are you looking to reach a niche audience that has an interest in your industry and products, or a broader audience of a particular gender or age? You can incorporate a multitude of different filters to segmentalise the audience you are targeting, such as digital device usage, location or keywords. If you spend the time to do the research on your audience, you will achieve better results.
HOW MUCH DO YOU SPEND ON YOUR CAMPAIGN BUDGET?
The third question that you have to answer is how much money are you prepared to spend? I generally base my campaign budget on the forecasted return on investment (ROI). Facebook provide a figure of your expected reach for dollars spent, which is a good gauge.
Whether you opt for a pay per click rate or a total campaign spend, it’s up to you to determine what is a viable budget for your business. But be realistic, your campaign may take a few days to gain momentum or it may go viral overnight, so only invest what you can afford. Don’t make it rain like the Kardashian’s in a plastic surgery clinic, unless you have the funds to back it up!
For further help with a Facebook campaign, contact the social media specialists at Ad On Digital. They offer a vast range of services including email direct marketing (EDM) campaigns, landing pages, video marketing and social media marketing. You can call the team today on (07) 5586 1412 or send them an email if you have any queries.