Having a blog for your business is a fantastic way to connect with your target audience, as well as help with search engine optimisation (SEO) on your website. The reason for this is Google is renowned for ranking websites more highly that display fresh, specialised content. There are many different directions you can take when writing a blog, but the key is to give your audience something of value. Whether you offer tips and advice on how to use your products more effectively, you highlight revolutionary new concepts in your industry, or you answer questions they may have, you need to determine what’s important to your target audience.
Once you’ve ascertained the information you need to incorporate in your business blog, to more effectively engage your target audience, it has to be delivered in a way that will capture and hold your audience’s attention. Unlike David Beckham, who immediately loses his audience the minute he opens his mouth (or put’s his shirt back on)… because listening to him is about as exciting as watching paint dry!
After you’ve written an interesting blog targeted towards your audience, you need to select the perfect image to complement the topic you’ve covered. When choosing an image, you need to ensure you can share the image commercially. There is a setting that allows you to filter images that can be used commercially in Google Images, or alternatively you can find some great images on sites like Shutterstock, but you will have to pay a monthly fee. Make sure you only use high resolution images, so these don’t became pixelated when published, and look unprofessional.
Now you’re ready to publish your blog on your website. After you’ve uploaded it, to ensure a higher audience engagement, you also need to share your blog on social media. I’ve provided some tips below that will assist you in sharing your blog more effectively, to gain a higher following. If you don’t have the resources or time to write blogs and create a marketing campaign for these, source a digital marketing specialist to tackle this project for you.
LINK YOUR SOCIAL MEDIA PROFILE DIRECTLY TO YOUR BLOG
By having your blogs URL in a visible location on all your social media profiles, your target audience will be more easily enticed to select the link. For example, you could include it in the “About Us” section.
SCHEDULE FACEBOOK POSTS OR TWEETS TO FUNNEL TRAFFIC TO YOUR BLOG POSTS
If you’ve joined Twitter and Facebook to promote your business online, schedule blog posts for both of these platforms. Twitter only allows a few characters in their Tweeted messages, so make sure you use hashtags and @mentions. Facebook offers more characters for you to build on your blog description than Twitter, but always remember to post a eye-catching image as a drawcard to your audience.
DON’T FORGET PINTEREST
Pinterest is a great platform to post themed blogs on, as you can have these displayed side-by-side. Having a header image on your Pin, otherwise known as a teaser, will grab your audience’s attention, so you can draw them into reading the content.
SHARE BLOGS IN LINKEDIN GROUPS AND ONLINE FORUMS
By sharing your blogs to niche groups or forums, you can more effectively target the markets you’re after. LinkedIn has numerous groups created by members in specific industries or fields that have a vast following you can directly tap into with your blogs. With online forums, people generally look for solutions to problems or answers to questions on these, so if your blog fulfills either of these needs, you can build a strong following.