Social media is one of the most valuable tools available for marketing your business online. The reason for this is it provides you with platforms that can be tailored to strategically promote your products and services, for the highest audience engagement and conversion. But the key to social media marketing is you need to have [...]
It’s difficult to ignore the number of Fortune 500 companies who have capsized under the tidal wave of online business. Kodak moments are now selfies… and Google has replaced the Yellow Pages… for number searches. Otherwise referred to as the Fourth Industrial Revolution, digital disruption has had positive and negative impacts on our business and [...]
Regardless of how much effort you put into maintaining a great working relationship with your client base, you can’t keep everyone happy all of the time. Even the most professional businesses receive negative feedback from time-to -time. Common issues that arise include staff miscommunication, defective products or services, or an inability to deliver what clients [...]
While everyone knows that social media platforms offer great free marketing opportunities for business, unless you’re posting content that’s relevant, interesting and shareable, you won’t grow your reach within your target market. It’s a bit like Snoop Dogg offering line dancing tips on social media. Not only would his online followers be in shock and not likely to [...]
Implementing a social media campaign without using analytics would generally have about the same success rate as putting on a seal costume and swimming in white pointer infested waters and hoping to come out limbs intact. Okay, so maybe this is a pretty gruesome comparison, but I’m sure you get the picture of what I’m [...]
Everyone has favourite brands whose products they like to buy. Whether its cars, clothes, perfume, mobile phones or electrical products, we all gravitate toward specific brands for different reasons. When Puff Daddy, aka P Diddy, aka Puffy, aka Sean Combs, released a clothing line ironically branded “Sean John” (maybe due to a reoccurring memory lapse [...]
You’ve got your online marketing content, check, it’s been search engine optimised, check, you’re so excited you’re shouting about it from the rooftops… resulting in the neighbors thinking about taking out a restraining order! Okay, that wasn’t your smartest move. While it’s vital to have specialised, targeted and interesting content in your online marketing content, [...]
You own your own business… you know you need social media… but there are so many different marketing platforms out there even thinking about it makes your eyes start to glaze over … you’re not the only one! I grew up in an era when a mobile phone would refer to the home phone being [...]
