WHAT ARE THE BENEFITS AND FLAWS OF ORGANIC GROWTH IN SOCIAL MEDIA?

By |September 9th, 2016|Blogging, Social Media, Uncategorized|

Many companies understand that they need to be on social media, but want instant results organically. This occurring is about as unlikely as ex-Olympian Grant Hackett being on “sleeping pills” when he was found wandering around the Crown Hotel in his underwear. While organic growth can be successful and does offer results, it requires intensive [...]

4 TIPS FOR RUNNING AN EFFECTIVE SOCIAL MEDIA CONTEST

By |September 8th, 2016|Blogging, Social Media, Uncategorized|

Running a social media contest can be a great way to engage and grow your social media audience, as your followers and greater online community will be enticed by getting something for free. But it’s important when deciding on the prize for your competition, it’s something that will be sought after by your audience to [...]

HOW TO BUILD CUSTOMER LOYALTY THROUGH SOCIAL MEDIA

By |September 1st, 2016|Blogging, Social Media|

Social media is one of the greatest online tools available to increase customer loyalty, if used effectively. By listening to, and proactively engaging with your customer’s online, they will feel like you are genuinely interested in their questions or concerns, which instantly gives you an edge over your competitors in the loyalty stakes. Another great [...]

HOW TO CREATE BETTER ENGAGEMENT USING FACEBOOK LIVE VIDEO

By |August 29th, 2016|Blogging, Facebook, Uncategorized, Video Marketing, Videos|

Facebook Live Video is an innovative and unique tool for marketing your business, as it allows you to connect with your social media audience on a more personal level. Now I’m not saying you start your own Facebook Live Video talk back series and become an online Oprah offering self-help advice! Because I know if [...]

3 TIPS ON HUMANISING YOUR SOCIAL MEDIA FOR INCREASED ENGAGEMENT

By |August 11th, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

Endless self-promotion doesn’t grow your social media followers. Take Kanye West for example… aka the next US President… or as he’s more humbly known Yeezus. This is an intrinsic understanding you need to grasp when marketing to social media audiences. Online audiences don’t want to be inundated with tales of pseudo glamorous lifestyles or tedious [...]

HOW TO WRITE SUCCESSFUL LINKEDIN ARTICLES

By |August 8th, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

LinkedIn is one of the most integral platforms for networking and marketing online, so it’s vital to know how to create articles that will engage your target audience. Before I provide you with some tips on how to write a LinkedIn article that appeals to, and is read by the online audience you’re targeting, I [...]

5 CALL-TO-ACTIONS THAT GET RESULTS!

By |August 1st, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

In marketing a call-to-action (CTA) is an instruction we incorporate in our content to provoke an immediate response from our audience. For example, “buy now” or “call now” are two common call-to-actions you may see or hear regularly in relation to marketing. Politicians are experts in call-to-actions, especially around election time. Take Labor Party head [...]

4 WAYS TO INCREASE YOUR INSTAGRAM FOLLOWERS

By |May 17th, 2016|Blogging, Social Media|

“A picture is worth a thousand words” is an expression often used to describe the importance of sight to interpret expression and meaning, when contrasted to words. This concept is intrinsic to social media marketing, because images are generally the first thing that captures your audience’s attention. Research has revealed that photos generate a higher [...]

THE SECRET TO SOCIAL MEDIA SUCCESS: BE UNIQUE!

By |April 29th, 2016|Blogging, Social Media|

After working in social media for many years, and watching marketing techniques and strategies come and go, there is one major lesson that I have learned. The secret to social media marketing success is being unique! In a world where we are surrounded by cookie cutter aesthetics of beauty and socially defined belief systems, consumers [...]

HOW TO GET A BETTER FOLLOWING FOR YOUR BUSINESS BLOG

By |April 26th, 2016|Blogging, Digital Marketing, Facebook, Social Media, Twitter|

Having a blog for your business is a fantastic way to connect with your target audience, as well as help with search engine optimisation (SEO) on your website. The reason for this is Google is renowned for ranking websites more highly that display fresh, specialised content. There are many different directions you can take when [...]

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