Many companies understand that they need to be on social media, but want instant results organically. This occurring is about as unlikely as ex-Olympian Grant Hackett being on “sleeping pills” when he was found wandering around the Crown Hotel in his underwear. While organic growth can be successful and does offer results, it requires intensive [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and storyline to unfold. For example, remember the 2004 Superbowl when Janet Jackson had her [...]
One way communication on social media might work if you are Channing Tatum… actually he wouldn’t even have to post words… I’d be happy with just pictures! If you aren’t Channing Tatum, and you are wanting to grow your social media audience for business, you need to get engaged! When your audience goes to the [...]
Video content is the new black. It is the future of marketing, gauging recent statistics which indicate by 2019, 80 per cent of all internet traffic will be streaming video content. For business to business (B2B) and business to consumer (B2C) sales, this knowledge is vital for a higher return on investment (ROI) from digital [...]
Adding a landing page to your website is a fantastic way to increase conversions. Whether you’re wanting your target audience to subscribe to your email list, buy your products or services, generate a sales lead for a follow up call, or click to another page on your site. But, if your landing page isn’t designed [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and story line to unfold. For example, remember the 2004 Superbowl when Janet Jackson had [...]
While it sounds pretty simple, increasing the number of likes your business receives on Facebook is often more involved than you think. Consumers are pretty savvy these days, and they generally don’t want to feel like they are getting cold sold on your products or services, when they visit your business’ Facebook page. Now I’m [...]
Every time you purchase products or services, data is being collected. For example, when you become a VIP member of your favourite clothing line, you’ll probably provide basic information such as your email address, phone number and home address. Depending on the company you’re purchasing products from, they may even ask you to supply more [...]
So your digital and social media marketing has finally managed to get the attention of your target market. You’ve even managed to sell them a product or service… so you’re feeling on top of the world… but how do you keep them? While it’s good to secure your initial conversion… long-term acquisition is where the [...]
While electronic direct marketing (EDM) campaigns can be a great way to reach your target market to sell a particular concept, product or service, if the only people on your mailing list are your mum, dad and your best mate, chances are you’re not going to become a millionaire overnight using this method! So before [...]
