Video content is the new black. It is the future of marketing, gauging recent statistics which indicate by 2019, 80 per cent of all internet traffic will be streaming video content. For business to business (B2B) and business to consumer (B2C) sales, this knowledge is vital for a higher return on investment (ROI) from digital campaigns.
But, like any marketing campaign, to convert your target market you need to engage and hold their attention long enough to sell them on your concepts, products or services. If you create videos that don’t provide information that is relevant to your audience, you’ve already lost them before you’ve even started!
The problem with terrible marketing videos is they are often remembered far longer than the good ones. I’m sure many of us can still recall Shane Warne’s cringe worthy Advanced Hair commercial in 2007, where the cricketer was showcasing a head of hair that looked like a bad toupee, while endorsing their hair regrowth treatment. Just when you thought it couldn’t get any worse, there was a terrible slogan at the end of the ad, “Advanced Hair, yeah, yeah!” that stuck in your mind with the resilience of superglue, along with flashbacks of Warnie’s cheesy smile, which suddenly made a lobotomy seem appealing!
To avoid you having this type of epic fail from your video marketing and increase your conversions, I’ve listed some tips below. If you need further help with your video marketing, source a specialist to create your campaign for you.
LENGTH MATTERS… WHEN IT COMES TO VIDEO MARKETING!
Recent research has highlighted that you generally only have 10 seconds to grab your audience’s attention with your marketing clip, and within 2 minutes more than 60 per cent of your audience will click away. Based on these findings, I’d suggest trying to keep your marketing videos under 2 minutes in length.
MAKE SURE THE CONTENT OF YOUR VIDEO IS INTERESTING AND RELEVANT
Think logically about why your target audience would be watching your marketing video before creating the content, and ensure that what you deliver has relevance to them. It’s important to take into account at this point that most people watch marketing videos to find out new information on a product or service or to get tips on how to solve problems. Also, make sure your video isn’t boring, or you’ll lose your audience very quickly… which is a no brainer!
CREATE VIDEOS THAT ARE USER FRIENDLY
Whatever platform you decide to market your video on, it has to be user friendly, so your target audience can browse, share or link your video easily. Having a separate landing page for each video you embed is also a good idea, rather than having several videos on the same page, both for functionality and aesthetic reasons.
INCORPORATE INTERACTIVE ELEMENTS
By adding elements such as graphs, surveys and quizzes to your video, you can often create a higher level of engagement with your audience, for more successful conversions.
Need some assistance with creating videos to market your business effectively? Speak to the experts at Ad On Digital today on (07) 5586 1412. You can also send them an email if you have further questions.