Adding a landing page to your website is a fantastic way to increase conversions. Whether you’re wanting your target audience to subscribe to your email list, buy your products or services, generate a sales lead for a follow up call, or click to another page on your site. But, if your landing page isn’t designed effectively, it will have about the same credibility with your audience as Vanilla Ice lip synching in the 90’s.
The elements that you need on your landing page are often referred to under the acronym AIDA (attention, interest, desire and action). It’s essential that all of these elements are included for your landing page to be successful, or your final call-to-action will not achieve its aim.
I’ve offered some simple and easy tips below on how to design an effective landing page, to make it easier for you to convert your audience. If you need help designing a landing page, find an expert to create this for you.
#1 ENSURE YOUR LANDING PAGE HAS AN ENGAGING HEADLINE
The headline on your landing page needs to instantly capture your audience’s attention. Keep it topic orientated, short and direct. You can also incorporate humour or quirkiness to attract interest. It is generally the first thing your audience will see, so your headline has to instantly engage them!
#2 CONTENT NEEDS TO BE DIRECT AND PERSUASIVE
It is vital that the content on your landing page quickly and succinctly grabs and holds your audience’s attention, to convince them to proceed with the call-to-action (conversion). This is where AIDA is essential to guide you in creating persuasive narrative.
#3 BENEFITS AND FEATURES NEED TO BE ESTABLISHED
While sales pitches normally highlight the features of a product or service before the benefits, for landing pages you need to outline the benefits and then the features, to instantly engage your audience.
#4 PROVIDE PROOF THAT WHAT YOU’RE SELLING REALLY DELIVERS!
Before you can convert your audience, you need to build their trust that your product or service delivers on your promises. Make sure you offer compelling evidence, or your call-to-action will be unsuccessful.
# 5 CLEAR CALL-TO-ACTION
If you’ve followed all the other tips I’ve provided above, you shouldn’t be afraid to seal the deal by adding a clear call-to-action. You may want to convert your audience to subscribe to your email list, buy your products or services or follow your blogs, it’s up to you what you decide is your integral marketing aim for your call-to-action.
Need further assistance with designing a landing page? Ad On Digital specialise in landing page design. You can contact the friendly team today on (07) 5586 1412 or send them an email if you have any queries!