Adding a landing page to your website is a fantastic way to increase conversions. Whether you’re wanting your target audience to subscribe to your email list, buy your products or services, generate a sales lead for a follow up call, or click to another page on your site. But, if your landing page isn’t designed [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and story line to unfold. For example, remember the 2004 Superbowl when Janet Jackson had [...]
It’s difficult to ignore the number of Fortune 500 companies who have capsized under the tidal wave of online business. Kodak moments are now selfies… and Google has replaced the Yellow Pages… for number searches. Otherwise referred to as the Fourth Industrial Revolution, digital disruption has had positive and negative impacts on our business and [...]
It’s not always having the best products and services that will help you convert your target market to invest in what you’re selling. Often, it’s your company culture that gives you an edge over your competitors. The reason for this is everyone holds different belief systems to be true, and their individual sense of morality [...]
While it sounds pretty simple, increasing the number of likes your business receives on Facebook is often more involved than you think. Consumers are pretty savvy these days, and they generally don’t want to feel like they are getting cold sold on your products or services, when they visit your business’ Facebook page. Now I’m [...]
