While Coca Cola can throw millions of dollars at celebrities to promote their products in marketing campaigns, it doesn’t always ensure they get results. For example, Rihanna was sponsored by Diet Coke for a TV fashion show that ended up failing miserably due to poor marketing and lacklustre content. I also believe a major issue [...]
When it comes to video marketing platforms, You Tube would have to be the current leader, hands down. I don’t know about you, but I often check out YouTube and wonder why some of the videos are recommended by the platform for suggested viewing, especially those that aren’t funny, interesting or quirky, just strange or [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and storyline to unfold. For example, remember the 2004 Superbowl when Janet Jackson had her [...]
