Online audiences are savvy. They are looking for a genuine experience, have their favourite digital platforms and most importantly they are ‘you or me’. This is often what we forget as marketers when trying to connect with digital audiences. What inspires, excites and motivates us, are often the stories that cause the same emotional reactions [...]
After being a digital copywriter for many years, I’ve determined the general consensus on the perceived skill level it takes to creating quality online marketing content could be provided by a small child with one hand tied behind their back, or even a monkey with learning difficulties! Ironically, a lot more time and effort goes [...]
While everyone knows that social media platforms offer great free marketing opportunities for business, unless you’re posting content that’s relevant, interesting and shareable, you won’t grow your reach within your target market. It’s a bit like Snoop Dogg offering line dancing tips on social media. Not only would his online followers be in shock and not likely to [...]
