It’s difficult to ignore the number of Fortune 500 companies who have capsized under the tidal wave of online business. Kodak moments are now selfies… and Google has replaced the Yellow Pages… for number searches. Otherwise referred to as the Fourth Industrial Revolution, digital disruption has had positive and negative impacts on our business and [...]
While it sounds pretty simple, increasing the number of likes your business receives on Facebook is often more involved than you think. Consumers are pretty savvy these days, and they generally don’t want to feel like they are getting cold sold on your products or services, when they visit your business’ Facebook page. Now I’m [...]
Search engine optimisation (SEO), are the buzzwords you’re hearing everywhere when people are discussing online marketing. You know it’s important, but it sounds so technical and confusing, as there are so many different theories, that you don’t even know where to start! In a nutshell, SEO is how you gear your digital marketing to help [...]
Implementing a social media campaign without using analytics would generally have about the same success rate as putting on a seal costume and swimming in white pointer infested waters and hoping to come out limbs intact. Okay, so maybe this is a pretty gruesome comparison, but I’m sure you get the picture of what I’m [...]
You own your own business… you know you need social media… but there are so many different marketing platforms out there even thinking about it makes your eyes start to glaze over … you’re not the only one! I grew up in an era when a mobile phone would refer to the home phone being [...]
