HOW TO BECOME A BETTER DIGITAL MARKETER

By |August 12th, 2016|Blogging, Digital Marketing, Uncategorized|

Online audiences are savvy. They are looking for a genuine experience, have their favourite digital platforms and most importantly they are ‘you or me’. This is often what we forget as marketers when trying to connect with digital audiences. What inspires, excites and motivates us, are often the stories that cause the same emotional reactions [...]

3 TIPS ON HUMANISING YOUR SOCIAL MEDIA FOR INCREASED ENGAGEMENT

By |August 11th, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

Endless self-promotion doesn’t grow your social media followers. Take Kanye West for example… aka the next US President… or as he’s more humbly known Yeezus. This is an intrinsic understanding you need to grasp when marketing to social media audiences. Online audiences don’t want to be inundated with tales of pseudo glamorous lifestyles or tedious [...]

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