With business-to-business and business-to-consumer sales increasing online, greater audience reach and engagement is paramount for companies to stay afloat. But sometimes connecting with, and building trust among your audience is easier said than done. Many businesses are turning to live video to generate interest in their business, as it offers a more personalised way to [...]
Facebook Live Video is an innovative and unique tool for marketing your business, as it allows you to connect with your social media audience on a more personal level. Now I’m not saying you start your own Facebook Live Video talk back series and become an online Oprah offering self-help advice! Because I know if [...]
While creating your own video can seem like a daunting task it isn’t as complicated as you think, Kim Kardashian and Paris Hilton are proof of this, although I don’t think their videos will be winning any film awards soon! With ready access to the internet for research, and the ability to film from your [...]
It’s hard to ignore the presence of video on social media and digital media, as it’s become one of the primary communication channels. Gone are the days of sitting down with the family watching slide shows of past holidays at the beach; with incriminating shots of you burying your baby brother so deep in sand, [...]
With recent statistics highlighting that 80 per cent of the world’s internet traffic will be video by 2019, it’s a no-brainer that incorporating video in your marketing campaigns is essential to reach your online audience. But if you post a video campaign without having a strategy, structure and clear goals of what you are trying [...]
While Coca Cola can throw millions of dollars at celebrities to promote their products in marketing campaigns, it doesn’t always ensure they get results. For example, Rihanna was sponsored by Diet Coke for a TV fashion show that ended up failing miserably due to poor marketing and lacklustre content. I also believe a major issue [...]
Video marketing is rapidly evolving. Audiences are now seeking unique and innovative videos, over traditional storylines and themes. If you have a business and want to increase your audience reach through video marketing, it’s important to be aware of this, or else it will affect your return on investment (ROI). Big brands have been nailing [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and storyline to unfold. For example, remember the 2004 Superbowl when Janet Jackson had her [...]
Having your video go viral is the biggest win you can have with your business video marketing campaign. The results can transform your brand into a household name overnight. Now I’m not saying you get naked and start licking a wrecking ball to achieve this goal, like Miley Cyrus in her famous viral music clip, [...]
I’m sure most Australians remember the iconic VB advertising campaign, with commercials spouting “a hard earned thirst needs a big cold beer… and the best cold beer is Vic… Vic Bitter.” The commercials had images of men working the land, playing sport and doing a range of outdoor activities… which combined with the catchy slogan, [...]
