3 WAYS TO GET YOUR AUDIENCE TO ENGAGE WITH YOU ON SOCIAL MEDIA

By |September 5th, 2016|Blogging, Facebook, Social Media, Twitter, Uncategorized|

One of the most important roles of social media for marketing your business, is engaging your audience and building brand loyalty. But it’s important to be selective with the methods you employ to do this, as some forms of online engagement can result in your business being publicised in a bad light. Social media reviews [...]

3 TIPS ON HUMANISING YOUR SOCIAL MEDIA FOR INCREASED ENGAGEMENT

By |August 11th, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

Endless self-promotion doesn’t grow your social media followers. Take Kanye West for example… aka the next US President… or as he’s more humbly known Yeezus. This is an intrinsic understanding you need to grasp when marketing to social media audiences. Online audiences don’t want to be inundated with tales of pseudo glamorous lifestyles or tedious [...]

3 QUESTIONS YOU NEED TO ANSWER FOR FACEBOOK ADS THAT CONVERT

By |May 13th, 2016|Blogging, Facebook, Social Media|

Facebook ad campaigns are a fantastic tool to rapidly grow your branding and business reach. What makes this type of advertising campaign so successful? It’s the range of different features that allow you to target your campaign to reach a niche audience at a particular time. This directly translates to a higher return on investment [...]

HOW TO INCREASE CONVERSIONS WITH YOUR SOCIAL MEDIA AUDIENCE

By |May 9th, 2016|Blogging, Social Media|

One way communication on social media might work if you are Channing Tatum… actually he wouldn’t even have to post words…  I’d be happy with just pictures! If you aren’t Channing Tatum, and you are wanting to grow your social media audience for business, you need to get engaged! When your audience goes to the [...]

HOW TO INCREASE YOUR TWITTER FOLLOWERS IN THREE EASY STEPS

By |May 3rd, 2016|Blogging, Social Media, Twitter|

Twitter has grown rapidly to be one of the most popular social media platforms since it was first introduced in March 2006. While Twitter’s following has increased, understanding how to use this platform has been a slow process for some. Lindsey Lohan for example famously tweeted, “Hello Facebook. Yes, this is actually Lindsey. Welcome to [...]

HOW TO SELECT GOALS FOR YOUR SOCIAL MEDIA STRATEGY

By |April 22nd, 2016|Blogging, Digital Marketing, Facebook, Social Media, Twitter|

Social media is one of the most valuable tools available for marketing your business online. The reason for this is it provides you with platforms that can be tailored to strategically promote your products and services, for the highest audience engagement and conversion. But the key to social media marketing is you need to have [...]

4 TIPS ON HOW TO GET MORE FACEBOOK LIKES FOR YOUR BUSINESS

By |April 4th, 2016|Blogging, Digital Marketing, Facebook, Social Media|

While it sounds pretty simple, increasing the number of likes your business receives on Facebook is often more involved than you think. Consumers are pretty savvy these days, and they generally don’t want to feel like they are getting cold sold on your products or services, when they visit your business’ Facebook page. Now I’m [...]

A GUIDE TO USING TWITTER FOR BEGINNERS

By |March 19th, 2016|Blogging, Social Media, Twitter|

Twitter is a great tool for business to business (B2B) and business to consumer (B2C) marketing, if it is incorporated in your social media campaign correctly.  But, if you’ve never used Twitter before, it can seem quite complex initially. You’re probably thinking hashtag, (what the?), as I initially did when I first started using this platform, [...]

4 SIMPLE WAYS TO LOWER YOUR SOCIAL MEDIA ADVERTISING SPEND

By |March 18th, 2016|Blogging, Digital Marketing, Facebook, Social Media|

Social media advertising for business is a lot like a gym membership. Everyone knows it’s worth the investment, but most people don’t utilise the money they’ve outlaid effectively, to get the best results. This is generally because they haven’t done the research. With your social media advertising, it’s important to try different approaches to your [...]

4 TIPS ON HOW TO CREATE MORE SHAREABLE CONTENT

By |March 14th, 2016|Blogging, Digital Marketing, Social Media|

While everyone knows that social media platforms offer great free marketing opportunities for business, unless you’re posting content that’s relevant, interesting and shareable, you won’t grow your reach within your target market. It’s a bit like Snoop Dogg offering line dancing tips on social media. Not only would his online followers be in shock and not likely to [...]

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