One of the most important roles of social media for marketing your business, is engaging your audience and building brand loyalty. But it’s important to be selective with the methods you employ to do this, as some forms of online engagement can result in your business being publicised in a bad light. Social media reviews [...]
With recent statistics highlighting that 80 per cent of the world’s internet traffic will be video by 2019, it’s a no-brainer that incorporating video in your marketing campaigns is essential to reach your online audience. But if you post a video campaign without having a strategy, structure and clear goals of what you are trying [...]
“A picture is worth a thousand words” is an expression often used to describe the importance of sight to interpret expression and meaning, when contrasted to words. This concept is intrinsic to social media marketing, because images are generally the first thing that captures your audience’s attention. Research has revealed that photos generate a higher [...]
