It’s not always having the best products and services that will help you convert your target market to invest in what you’re selling. Often, it’s your company culture that gives you an edge over your competitors. The reason for this is everyone holds different belief systems to be true, and their individual sense of morality [...]
After being a digital copywriter for many years, I’ve determined the general consensus on the perceived skill level it takes to creating quality online marketing content could be provided by a small child with one hand tied behind their back, or even a monkey with learning difficulties! Ironically, a lot more time and effort goes [...]
Search engine optimisation (SEO), are the buzzwords you’re hearing everywhere when people are discussing online marketing. You know it’s important, but it sounds so technical and confusing, as there are so many different theories, that you don’t even know where to start! In a nutshell, SEO is how you gear your digital marketing to help [...]
Regardless of how much effort you put into maintaining a great working relationship with your client base, you can’t keep everyone happy all of the time. Even the most professional businesses receive negative feedback from time-to -time. Common issues that arise include staff miscommunication, defective products or services, or an inability to deliver what clients [...]
So your digital and social media marketing has finally managed to get the attention of your target market. You’ve even managed to sell them a product or service… so you’re feeling on top of the world… but how do you keep them? While it’s good to secure your initial conversion… long-term acquisition is where the [...]
While electronic direct marketing (EDM) campaigns can be a great way to reach your target market to sell a particular concept, product or service, if the only people on your mailing list are your mum, dad and your best mate, chances are you’re not going to become a millionaire overnight using this method! So before [...]
I know I’m not the only one who opens a business or personal inbox each day to find it overrun with emails marketing the latest deals, events or services. You’ve subscribed to a wine club one night when you’ve had a glass…. or bottle too many! Or you’ve paid someone off to dispose of an [...]
