Online audiences are savvy. They are looking for a genuine experience, have their favourite digital platforms and most importantly they are ‘you or me’. This is often what we forget as marketers when trying to connect with digital audiences. What inspires, excites and motivates us, are often the stories that cause the same emotional reactions [...]
Endless self-promotion doesn’t grow your social media followers. Take Kanye West for example… aka the next US President… or as he’s more humbly known Yeezus. This is an intrinsic understanding you need to grasp when marketing to social media audiences. Online audiences don’t want to be inundated with tales of pseudo glamorous lifestyles or tedious [...]
In marketing a call-to-action (CTA) is an instruction we incorporate in our content to provoke an immediate response from our audience. For example, “buy now” or “call now” are two common call-to-actions you may see or hear regularly in relation to marketing. Politicians are experts in call-to-actions, especially around election time. Take Labor Party head [...]
Thinking of distributing an e-newsletter or wanting to grow your reach for marketing new products and special offers? Email marketing is the answer! But you can’t just ask people to hand over personal information without giving them a valid reason as to how it will benefit them personally. You need to offer your target market something [...]
Having a blog for your business is a fantastic way to connect with your target audience, as well as help with search engine optimisation (SEO) on your website. The reason for this is Google is renowned for ranking websites more highly that display fresh, specialised content. There are many different directions you can take when [...]
Social media is one of the most valuable tools available for marketing your business online. The reason for this is it provides you with platforms that can be tailored to strategically promote your products and services, for the highest audience engagement and conversion. But the key to social media marketing is you need to have [...]
Creating an inspired video marketing campaign is a fantastic way to help you extend your market reach. Unfortunately, unless your campaign is search engine optimised (SEO) to rank well in online searches, you will have about as much success getting found on Google and other search engines, as Tony Abbott has of reviving his political [...]
Adding a landing page to your website is a fantastic way to increase conversions. Whether you’re wanting your target audience to subscribe to your email list, buy your products or services, generate a sales lead for a follow up call, or click to another page on your site. But, if your landing page isn’t designed [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and story line to unfold. For example, remember the 2004 Superbowl when Janet Jackson had [...]
It’s difficult to ignore the number of Fortune 500 companies who have capsized under the tidal wave of online business. Kodak moments are now selfies… and Google has replaced the Yellow Pages… for number searches. Otherwise referred to as the Fourth Industrial Revolution, digital disruption has had positive and negative impacts on our business and [...]
