Many companies understand that they need to be on social media, but want instant results organically. This occurring is about as unlikely as ex-Olympian Grant Hackett being on “sleeping pills” when he was found wandering around the Crown Hotel in his underwear. While organic growth can be successful and does offer results, it requires intensive [...]
Facebook Live Video is an innovative and unique tool for marketing your business, as it allows you to connect with your social media audience on a more personal level. Now I’m not saying you start your own Facebook Live Video talk back series and become an online Oprah offering self-help advice! Because I know if [...]
Video marketing is rapidly evolving. Audiences are now seeking unique and innovative videos, over traditional storylines and themes. If you have a business and want to increase your audience reach through video marketing, it’s important to be aware of this, or else it will affect your return on investment (ROI). Big brands have been nailing [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and storyline to unfold. For example, remember the 2004 Superbowl when Janet Jackson had her [...]
Having your video go viral is the biggest win you can have with your business video marketing campaign. The results can transform your brand into a household name overnight. Now I’m not saying you get naked and start licking a wrecking ball to achieve this goal, like Miley Cyrus in her famous viral music clip, [...]
After working in social media for many years, and watching marketing techniques and strategies come and go, there is one major lesson that I have learned. The secret to social media marketing success is being unique! In a world where we are surrounded by cookie cutter aesthetics of beauty and socially defined belief systems, consumers [...]
I’m sure most Australians remember the iconic VB advertising campaign, with commercials spouting “a hard earned thirst needs a big cold beer… and the best cold beer is Vic… Vic Bitter.” The commercials had images of men working the land, playing sport and doing a range of outdoor activities… which combined with the catchy slogan, [...]
Video content is the new black. It is the future of marketing, gauging recent statistics which indicate by 2019, 80 per cent of all internet traffic will be streaming video content. For business to business (B2B) and business to consumer (B2C) sales, this knowledge is vital for a higher return on investment (ROI) from digital [...]
Implementing a social media campaign without using analytics would generally have about the same success rate as putting on a seal costume and swimming in white pointer infested waters and hoping to come out limbs intact. Okay, so maybe this is a pretty gruesome comparison, but I’m sure you get the picture of what I’m [...]
You’ve got your online marketing content, check, it’s been search engine optimised, check, you’re so excited you’re shouting about it from the rooftops… resulting in the neighbors thinking about taking out a restraining order! Okay, that wasn’t your smartest move. While it’s vital to have specialised, targeted and interesting content in your online marketing content, [...]
