I’m sure most Australians remember the iconic VB advertising campaign, with commercials spouting “a hard earned thirst needs a big cold beer… and the best cold beer is Vic… Vic Bitter.” The commercials had images of men working the land, playing sport and doing a range of outdoor activities… which combined with the catchy slogan, [...]
Creating an inspired video marketing campaign is a fantastic way to help you extend your market reach. Unfortunately, unless your campaign is search engine optimised (SEO) to rank well in online searches, you will have about as much success getting found on Google and other search engines, as Tony Abbott has of reviving his political [...]
Video content is the new black. It is the future of marketing, gauging recent statistics which indicate by 2019, 80 per cent of all internet traffic will be streaming video content. For business to business (B2B) and business to consumer (B2C) sales, this knowledge is vital for a higher return on investment (ROI) from digital [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and story line to unfold. For example, remember the 2004 Superbowl when Janet Jackson had [...]
Nothing transmits information as quickly as images, which is why YouTube and other video marketing platforms are a great way to sell your business online. But generally, uploading dry, technical videos won’t get you the market reach you’re looking for, as these won’t inspire people to want to find out more. I’m not suggesting you [...]
Let’s be honest, if you have a business, life is generally just a juggling act. Trying to fit in family or a personal life, keeping on top of your bookkeeping and accounts, making sure your staff are doing their jobs, instead of checking out Facebook, eBay or even surfing the latest porn channels! Most business [...]
