5 TIPS TO FOLLOW TO CREATE A GREAT LANDING PAGE

By |April 12th, 2016|Blogging, Design, Digital Marketing|

Adding a landing page to your website is a fantastic way to increase conversions. Whether you’re wanting your target audience to subscribe to your email list, buy your products or services, generate a sales lead for a follow up call, or click to another page on your site. But, if your landing page isn’t designed [...]

HOW TO GET BETTER RESULTS FROM YOUR VIDEO MARKETING CAMPAIGNS

By |April 11th, 2016|Blogging, Digital Marketing, Uncategorized, Video Marketing|

While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and story line to unfold. For example, remember the 2004 Superbowl when Janet Jackson had [...]

HOW TO AVOID DIGITAL DISRUPTION AFFECTING YOUR BUSINESS

By |April 9th, 2016|Blogging, Digital Marketing, Social Media|

It’s difficult to ignore the number of Fortune 500 companies who have capsized under the tidal wave of online business. Kodak moments are now selfies… and Google has replaced the Yellow Pages… for number searches. Otherwise referred to as the Fourth Industrial Revolution, digital disruption has had positive and negative impacts on our business and [...]

WHY PROMOTING YOUR CULTURE IS KEY TO DIGITAL MARKETING SUCCESS

By |April 6th, 2016|Blogging, brand, Digital Marketing|

It’s not always having the best products and services that will help you convert your target market to invest in what you’re selling. Often, it’s your company culture that gives you an edge over your competitors. The reason for this is everyone holds different belief systems to be true, and their individual sense of morality [...]

4 TIPS ON HOW TO GET MORE FACEBOOK LIKES FOR YOUR BUSINESS

By |April 4th, 2016|Blogging, Digital Marketing, Facebook, Social Media|

While it sounds pretty simple, increasing the number of likes your business receives on Facebook is often more involved than you think. Consumers are pretty savvy these days, and they generally don’t want to feel like they are getting cold sold on your products or services, when they visit your business’ Facebook page. Now I’m [...]

3 SIMPLE TIPS TO GROW YOUR FOLLOWERS THROUGH CONTENT MARKETING

By |April 2nd, 2016|Blogging, Digital Marketing|

After being a digital copywriter for many years, I’ve determined the general consensus on the perceived skill level it takes to creating quality online marketing content could be provided by a small child with one hand tied behind their back, or even a monkey with learning difficulties!  Ironically, a lot more time and effort goes [...]

HOW TO TEST YOUR EMAIL CAMPAIGNS FOR BETTER ROI

By |March 28th, 2016|Blogging, Digital Marketing, Uncategorized|

With so many email scams flooding the internet these days, many emails are heading straight to spam without getting a look in. I am a consummate email hoarder. Which is lucky, because if I wasn’t  I would have missed the opportunity to marry the Nigerian prince I met online…  who only needed my bank details [...]

5 TIPS FOR EFFECTIVE SEO IN YOUR DIGITAL MARKETING

By |March 26th, 2016|Blogging, Digital Marketing|

Search engine optimisation (SEO), are the buzzwords you’re hearing everywhere when people are discussing online marketing. You know it’s important, but it sounds so technical and confusing, as there are so many different theories, that you don’t even know where to start! In a nutshell, SEO is how you gear your digital marketing to help [...]

HOW TO PUT A POSITIVE SPIN ON A BAD ONLINE REVIEW

By |March 23rd, 2016|Blogging, Digital Marketing, Social Media|

Regardless of how much effort you put into maintaining a great working relationship with your client base, you can’t keep everyone happy all of the time. Even the most professional businesses receive negative feedback from time-to -time. Common issues that arise include staff miscommunication, defective products or services, or an inability to deliver what clients [...]

A GUIDE TO USING TWITTER FOR BEGINNERS

By |March 19th, 2016|Blogging, Social Media, Twitter|

Twitter is a great tool for business to business (B2B) and business to consumer (B2C) marketing, if it is incorporated in your social media campaign correctly.  But, if you’ve never used Twitter before, it can seem quite complex initially. You’re probably thinking hashtag, (what the?), as I initially did when I first started using this platform, [...]

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