Having your video go viral is the biggest win you can have with your business video marketing campaign. The results can transform your brand into a household name overnight. Now I’m not saying you get naked and start licking a wrecking ball to achieve this goal, like Miley Cyrus in her famous viral music clip, [...]
Twitter has grown rapidly to be one of the most popular social media platforms since it was first introduced in March 2006. While Twitter’s following has increased, understanding how to use this platform has been a slow process for some. Lindsey Lohan for example famously tweeted, “Hello Facebook. Yes, this is actually Lindsey. Welcome to [...]
Thinking of distributing an e-newsletter or wanting to grow your reach for marketing new products and special offers? Email marketing is the answer! But you can’t just ask people to hand over personal information without giving them a valid reason as to how it will benefit them personally. You need to offer your target market something [...]
After working in social media for many years, and watching marketing techniques and strategies come and go, there is one major lesson that I have learned. The secret to social media marketing success is being unique! In a world where we are surrounded by cookie cutter aesthetics of beauty and socially defined belief systems, consumers [...]
Having a blog for your business is a fantastic way to connect with your target audience, as well as help with search engine optimisation (SEO) on your website. The reason for this is Google is renowned for ranking websites more highly that display fresh, specialised content. There are many different directions you can take when [...]
I’m sure most Australians remember the iconic VB advertising campaign, with commercials spouting “a hard earned thirst needs a big cold beer… and the best cold beer is Vic… Vic Bitter.” The commercials had images of men working the land, playing sport and doing a range of outdoor activities… which combined with the catchy slogan, [...]
Social media is one of the most valuable tools available for marketing your business online. The reason for this is it provides you with platforms that can be tailored to strategically promote your products and services, for the highest audience engagement and conversion. But the key to social media marketing is you need to have [...]
Having a landing page on your website or blog is a fantastic way to generate sales leads or to get your target market to click through to another page on your site. But there is a major difference between a good landing page and an average one, which can be summed up in George Orwell’s [...]
Creating an inspired video marketing campaign is a fantastic way to help you extend your market reach. Unfortunately, unless your campaign is search engine optimised (SEO) to rank well in online searches, you will have about as much success getting found on Google and other search engines, as Tony Abbott has of reviving his political [...]
Video content is the new black. It is the future of marketing, gauging recent statistics which indicate by 2019, 80 per cent of all internet traffic will be streaming video content. For business to business (B2B) and business to consumer (B2C) sales, this knowledge is vital for a higher return on investment (ROI) from digital [...]
