WHAT ARE THE BENEFITS AND FLAWS OF ORGANIC GROWTH IN SOCIAL MEDIA?

Many companies understand that they need to be on social media, but want instant results organically. This occurring is about as unlikely as ex-Olympian Grant Hackett being on “sleeping pills” when he was found wandering around the Crown Hotel in his underwear.

While organic growth can be successful and does offer results, it requires intensive effort spent on social media posting, analytics and content tailoring, over an extended period of time. The reason for this is organic posts can’t be targeted toward a specific segment of your online audience, unlike paid social media campaigns.

I’ve highlighted some of the main benefits and flaws of organic social media growth below. If you’re struggling with increasing your online audience organically, invest in a social media expert to assist you.

ORGANIC GROWTH REQUIRES NO MARKETING SPEND

The major benefit of organic growth is you don’t have to spend any marketing dollars implementing this type of campaign. But you do have to cover the cost of wages if you have a social media manager regularly posting, checking analytics and tailoring content, which is essential for an organic social media campaign.

DEVELOP A DEEPER UNDERSTANDING OR YOUR ONLINE AUDIENCE

Organic campaigns require constant analysis and tweaking, which over time enables you to have a more in-depth understanding of what works with your audience.

BRAND AWARENESS

One of the key aims of social media campaigns is increasing brand awareness. This can be done successfully through organic social media campaigns. The only downside is you may not be growing your brand with the right audience, as you can’t segmentalise your target market organically.

TAKES LONGER TO GET CONVERSIONS AND LEADS

As organic social media campaigns can’t be delivered directly to the online audience that will be interested in the products and services you sell, it can take a lot longer to achieve conversions and leads using this method.

These are some of the many features and benefits of running organic social media campaigns over paid. I believe the best strategy is to do a mix of both paid and organic social media campaigns to build a loyal following over time. Not very social media savvy and need some help? Contact the social media and digital media specialists at Ad On Digital to develop a great organic and paid social media campaign for your business. You can either call then on (07) 5586 1400 or send them an email if you want to find out more!

 

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