3 TIPS ON USING LIVE VIDEO STREAMING FOR BUSINESS

By |September 3rd, 2016|Blogging, Video Marketing, Videos|

With business-to-business and business-to-consumer sales increasing online, greater audience reach and engagement is paramount for companies to stay afloat. But sometimes connecting with, and building trust among your audience is easier said than done. Many businesses are turning to live video to generate interest in their business, as it offers a more personalised way to [...]

HOW TO CREATE BETTER ENGAGEMENT USING FACEBOOK LIVE VIDEO

By |August 29th, 2016|Blogging, Facebook, Uncategorized, Video Marketing, Videos|

Facebook Live Video is an innovative and unique tool for marketing your business, as it allows you to connect with your social media audience on a more personal level. Now I’m not saying you start your own Facebook Live Video talk back series and become an online Oprah offering self-help advice! Because I know if [...]

3 SIMPLE AND EASY TIPS TO HELP YOU CREATE YOUR OWN MARKETING VIDEO

By |August 24th, 2016|Blogging, Uncategorized, Video Marketing, Videos|

While creating your own video can seem like a daunting task it isn’t as complicated as you think, Kim Kardashian and Paris Hilton are proof of this, although I don’t think their videos will be winning any film awards soon! With ready access to the internet for research, and the ability to film from your [...]

WHERE’S VIDEO HEADING IN THE FUTURE FOR SMBs AND MARKETERS?

By |August 10th, 2016|Blogging, Facebook, Social Media, Uncategorized, Video Marketing|

It’s hard to ignore the presence of video on social media and digital media, as it’s become one of the primary communication channels. Gone are the days of sitting down with the family watching slide shows of past holidays at the beach; with incriminating shots of you burying your baby brother so deep in sand, [...]

4 TIPS TO IMPROVE YOUR VIDEOS FOR ONLINE MARKETING

By |July 29th, 2016|Blogging, Facebook, Twitter, Video Marketing, Videos|

With recent statistics highlighting that 80 per cent of the world’s internet traffic will be video by 2019, it’s a no-brainer that incorporating video in your marketing campaigns is essential to reach your online audience. But if you post a video campaign without having a strategy, structure and clear goals of what you are trying [...]

HOW TO DELIVER A VIDEO MARKETING CAMPAIGN ON A BUDGET THAT GETS RESULTS!

By |July 22nd, 2016|Blogging, Video Marketing, Videos|

While Coca Cola can throw millions of dollars at celebrities to promote their products in marketing campaigns, it doesn’t always ensure they get results. For example, Rihanna was sponsored by Diet Coke for a TV fashion show that ended up failing miserably due to poor marketing and lacklustre content. I also believe a major issue [...]

3 TIPS FROM BIG BRANDS THAT WILL TRANSFORM YOUR VIDEO MARKETING

By |May 20th, 2016|Blogging, Digital Marketing, Video Marketing, Videos|

Video marketing is rapidly evolving. Audiences are now seeking unique and innovative videos, over traditional storylines and themes. If you have a business and want to increase your audience reach through video marketing, it’s important to be aware of this, or else it will affect your return on investment (ROI). Big brands have been nailing [...]

3 TIPS ON HOW TO GET YOUR VIDEOS RECOMMENDED BY YOUTUBE

By |May 16th, 2016|Blogging, Video Marketing, Videos|

When it comes to video marketing platforms, You Tube would have to be the current leader, hands down. I don’t know about you, but I often check out YouTube and wonder why some of the videos are recommended by the platform for suggested viewing, especially those that aren’t funny, interesting or quirky, just strange or [...]

HOW TO GET BETTER RESULTS FROM YOUR VIDEO MARKETING CAMPAIGNS

By |May 10th, 2016|Blogging, Digital Marketing, Video Marketing, Videos|

While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and storyline to unfold. For example, remember the 2004 Superbowl when Janet Jackson had her [...]

HOW TO MAKE YOUR VIDEO MARKETING GO VIRAL

By |May 6th, 2016|Blogging, Video Marketing, Videos|

Having your video go viral is the biggest win you can have with your business video marketing campaign. The results can transform your brand into a household name overnight. Now I’m not saying you get naked and start licking a wrecking ball to achieve this goal, like Miley Cyrus in her famous viral music clip, [...]