Thinking of distributing an e-newsletter or wanting to grow your reach for marketing new products and special offers? Email marketing is the answer! But you can’t just ask people to hand over personal information without giving them a valid reason as to how it will benefit them personally. You need to offer your target market something [...]
Having a landing page on your website or blog is a fantastic way to generate sales leads or to get your target market to click through to another page on your site. But there is a major difference between a good landing page and an average one, which can be summed up in George Orwell’s [...]
While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and story line to unfold. For example, remember the 2004 Superbowl when Janet Jackson had [...]
With so many email scams flooding the internet these days, many emails are heading straight to spam without getting a look in. I am a consummate email hoarder. Which is lucky, because if I wasn’t I would have missed the opportunity to marry the Nigerian prince I met online… who only needed my bank details [...]
Every time you purchase products or services, data is being collected. For example, when you become a VIP member of your favourite clothing line, you’ll probably provide basic information such as your email address, phone number and home address. Depending on the company you’re purchasing products from, they may even ask you to supply more [...]
So your digital and social media marketing has finally managed to get the attention of your target market. You’ve even managed to sell them a product or service… so you’re feeling on top of the world… but how do you keep them? While it’s good to secure your initial conversion… long-term acquisition is where the [...]
Everyone has favourite brands whose products they like to buy. Whether its cars, clothes, perfume, mobile phones or electrical products, we all gravitate toward specific brands for different reasons. When Puff Daddy, aka P Diddy, aka Puffy, aka Sean Combs, released a clothing line ironically branded “Sean John” (maybe due to a reoccurring memory lapse [...]
While electronic direct marketing (EDM) campaigns can be a great way to reach your target market to sell a particular concept, product or service, if the only people on your mailing list are your mum, dad and your best mate, chances are you’re not going to become a millionaire overnight using this method! So before [...]
I know I’m not the only one who opens a business or personal inbox each day to find it overrun with emails marketing the latest deals, events or services. You’ve subscribed to a wine club one night when you’ve had a glass…. or bottle too many! Or you’ve paid someone off to dispose of an [...]
