Many companies understand that they need to be on social media, but want instant results organically. This occurring is about as unlikely as ex-Olympian Grant Hackett being on “sleeping pills” when he was found wandering around the Crown Hotel in his underwear. While organic growth can be successful and does offer results, it requires intensive [...]
Running a social media contest can be a great way to engage and grow your social media audience, as your followers and greater online community will be enticed by getting something for free. But it’s important when deciding on the prize for your competition, it’s something that will be sought after by your audience to [...]
One of the most important roles of social media for marketing your business, is engaging your audience and building brand loyalty. But it’s important to be selective with the methods you employ to do this, as some forms of online engagement can result in your business being publicised in a bad light. Social media reviews [...]
Social media is one of the greatest online tools available to increase customer loyalty, if used effectively. By listening to, and proactively engaging with your customer’s online, they will feel like you are genuinely interested in their questions or concerns, which instantly gives you an edge over your competitors in the loyalty stakes. Another great [...]
Endless self-promotion doesn’t grow your social media followers. Take Kanye West for example… aka the next US President… or as he’s more humbly known Yeezus. This is an intrinsic understanding you need to grasp when marketing to social media audiences. Online audiences don’t want to be inundated with tales of pseudo glamorous lifestyles or tedious [...]
It’s hard to ignore the presence of video on social media and digital media, as it’s become one of the primary communication channels. Gone are the days of sitting down with the family watching slide shows of past holidays at the beach; with incriminating shots of you burying your baby brother so deep in sand, [...]
LinkedIn is one of the most integral platforms for networking and marketing online, so it’s vital to know how to create articles that will engage your target audience. Before I provide you with some tips on how to write a LinkedIn article that appeals to, and is read by the online audience you’re targeting, I [...]
In marketing a call-to-action (CTA) is an instruction we incorporate in our content to provoke an immediate response from our audience. For example, “buy now” or “call now” are two common call-to-actions you may see or hear regularly in relation to marketing. Politicians are experts in call-to-actions, especially around election time. Take Labor Party head [...]
“A picture is worth a thousand words” is an expression often used to describe the importance of sight to interpret expression and meaning, when contrasted to words. This concept is intrinsic to social media marketing, because images are generally the first thing that captures your audience’s attention. Research has revealed that photos generate a higher [...]
Facebook ad campaigns are a fantastic tool to rapidly grow your branding and business reach. What makes this type of advertising campaign so successful? It’s the range of different features that allow you to target your campaign to reach a niche audience at a particular time. This directly translates to a higher return on investment [...]
