3 WAYS TO GET YOUR AUDIENCE TO ENGAGE WITH YOU ON SOCIAL MEDIA

By |September 5th, 2016|Blogging, Facebook, Social Media, Twitter, Uncategorized|

One of the most important roles of social media for marketing your business, is engaging your audience and building brand loyalty. But it’s important to be selective with the methods you employ to do this, as some forms of online engagement can result in your business being publicised in a bad light. Social media reviews [...]

HOW TO CREATE BETTER ENGAGEMENT USING FACEBOOK LIVE VIDEO

By |August 29th, 2016|Blogging, Facebook, Uncategorized, Video Marketing, Videos|

Facebook Live Video is an innovative and unique tool for marketing your business, as it allows you to connect with your social media audience on a more personal level. Now I’m not saying you start your own Facebook Live Video talk back series and become an online Oprah offering self-help advice! Because I know if [...]

WHERE’S VIDEO HEADING IN THE FUTURE FOR SMBs AND MARKETERS?

By |August 10th, 2016|Blogging, Facebook, Social Media, Uncategorized, Video Marketing|

It’s hard to ignore the presence of video on social media and digital media, as it’s become one of the primary communication channels. Gone are the days of sitting down with the family watching slide shows of past holidays at the beach; with incriminating shots of you burying your baby brother so deep in sand, [...]

4 TIPS TO IMPROVE YOUR VIDEOS FOR ONLINE MARKETING

By |July 29th, 2016|Blogging, Facebook, Twitter, Video Marketing, Videos|

With recent statistics highlighting that 80 per cent of the world’s internet traffic will be video by 2019, it’s a no-brainer that incorporating video in your marketing campaigns is essential to reach your online audience. But if you post a video campaign without having a strategy, structure and clear goals of what you are trying [...]

3 QUESTIONS YOU NEED TO ANSWER FOR FACEBOOK ADS THAT CONVERT

By |May 13th, 2016|Blogging, Facebook, Social Media|

Facebook ad campaigns are a fantastic tool to rapidly grow your branding and business reach. What makes this type of advertising campaign so successful? It’s the range of different features that allow you to target your campaign to reach a niche audience at a particular time. This directly translates to a higher return on investment [...]

HOW TO GET A BETTER FOLLOWING FOR YOUR BUSINESS BLOG

By |April 26th, 2016|Blogging, Digital Marketing, Facebook, Social Media, Twitter|

Having a blog for your business is a fantastic way to connect with your target audience, as well as help with search engine optimisation (SEO) on your website. The reason for this is Google is renowned for ranking websites more highly that display fresh, specialised content. There are many different directions you can take when [...]

HOW TO SELECT GOALS FOR YOUR SOCIAL MEDIA STRATEGY

By |April 22nd, 2016|Blogging, Digital Marketing, Facebook, Social Media, Twitter|

Social media is one of the most valuable tools available for marketing your business online. The reason for this is it provides you with platforms that can be tailored to strategically promote your products and services, for the highest audience engagement and conversion. But the key to social media marketing is you need to have [...]

4 TIPS ON HOW TO GET MORE FACEBOOK LIKES FOR YOUR BUSINESS

By |April 4th, 2016|Blogging, Digital Marketing, Facebook, Social Media|

While it sounds pretty simple, increasing the number of likes your business receives on Facebook is often more involved than you think. Consumers are pretty savvy these days, and they generally don’t want to feel like they are getting cold sold on your products or services, when they visit your business’ Facebook page. Now I’m [...]

4 SIMPLE WAYS TO LOWER YOUR SOCIAL MEDIA ADVERTISING SPEND

By |March 18th, 2016|Blogging, Digital Marketing, Facebook, Social Media|

Social media advertising for business is a lot like a gym membership. Everyone knows it’s worth the investment, but most people don’t utilise the money they’ve outlaid effectively, to get the best results. This is generally because they haven’t done the research. With your social media advertising, it’s important to try different approaches to your [...]