HOW TO BECOME A BETTER DIGITAL MARKETER

By |August 12th, 2016|Blogging, Digital Marketing, Uncategorized|

Online audiences are savvy. They are looking for a genuine experience, have their favourite digital platforms and most importantly they are ‘you or me’. This is often what we forget as marketers when trying to connect with digital audiences. What inspires, excites and motivates us, are often the stories that cause the same emotional reactions [...]

3 TIPS ON HUMANISING YOUR SOCIAL MEDIA FOR INCREASED ENGAGEMENT

By |August 11th, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

Endless self-promotion doesn’t grow your social media followers. Take Kanye West for example… aka the next US President… or as he’s more humbly known Yeezus. This is an intrinsic understanding you need to grasp when marketing to social media audiences. Online audiences don’t want to be inundated with tales of pseudo glamorous lifestyles or tedious [...]

HOW TO WRITE SUCCESSFUL LINKEDIN ARTICLES

By |August 8th, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

LinkedIn is one of the most integral platforms for networking and marketing online, so it’s vital to know how to create articles that will engage your target audience. Before I provide you with some tips on how to write a LinkedIn article that appeals to, and is read by the online audience you’re targeting, I [...]

5 CALL-TO-ACTIONS THAT GET RESULTS!

By |August 1st, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

In marketing a call-to-action (CTA) is an instruction we incorporate in our content to provoke an immediate response from our audience. For example, “buy now” or “call now” are two common call-to-actions you may see or hear regularly in relation to marketing. Politicians are experts in call-to-actions, especially around election time. Take Labor Party head [...]

3 TIPS FROM BIG BRANDS THAT WILL TRANSFORM YOUR VIDEO MARKETING

By |May 20th, 2016|Blogging, Digital Marketing, Video Marketing, Videos|

Video marketing is rapidly evolving. Audiences are now seeking unique and innovative videos, over traditional storylines and themes. If you have a business and want to increase your audience reach through video marketing, it’s important to be aware of this, or else it will affect your return on investment (ROI). Big brands have been nailing [...]

HOW TO GET BETTER RESULTS FROM YOUR VIDEO MARKETING CAMPAIGNS

By |May 10th, 2016|Blogging, Digital Marketing, Video Marketing, Videos|

While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and storyline to unfold. For example, remember the 2004 Superbowl when Janet Jackson had her [...]

HOW TO GET A BETTER FOLLOWING FOR YOUR BUSINESS BLOG

By |April 26th, 2016|Blogging, Digital Marketing, Facebook, Social Media, Twitter|

Having a blog for your business is a fantastic way to connect with your target audience, as well as help with search engine optimisation (SEO) on your website. The reason for this is Google is renowned for ranking websites more highly that display fresh, specialised content. There are many different directions you can take when [...]

HOW TO SELECT GOALS FOR YOUR SOCIAL MEDIA STRATEGY

By |April 22nd, 2016|Blogging, Digital Marketing, Facebook, Social Media, Twitter|

Social media is one of the most valuable tools available for marketing your business online. The reason for this is it provides you with platforms that can be tailored to strategically promote your products and services, for the highest audience engagement and conversion. But the key to social media marketing is you need to have [...]

WHAT YOU NEED TO KNOW BEFORE CREATING YOUR LANDING PAGE

By |April 19th, 2016|Blogging, Design, Digital Marketing, Social Media, Uncategorized|

Having a landing page on your website or blog is a fantastic way to generate sales leads or to get your target market to click through to another page on your site.  But there is a major difference between a good landing page and an average one, which can be summed up in George Orwell’s [...]

4 TIPS TO MAKE YOUR VIDEO MARKETING CAMPAIGN SEARCH ENGINE FRIENDLY

By |April 18th, 2016|Blogging, Digital Marketing, Social Media, Video Marketing, Videos|

Creating an inspired video marketing campaign is a fantastic way to help you extend your market reach. Unfortunately, unless your campaign is search engine optimised (SEO) to rank well in online searches, you will have about as much success getting found on Google and other search engines, as Tony Abbott has of reviving his political [...]