Social media advertising for business is a lot like a gym membership. Everyone knows it’s worth the investment, but most people don’t utilise the money they’ve outlaid effectively, to get the best results. This is generally because they haven’t done the research. With your social media advertising, it’s important to try different approaches to your [...]
Nothing transmits information as quickly as images, which is why YouTube and other video marketing platforms are a great way to sell your business online. But generally, uploading dry, technical videos won’t get you the market reach you’re looking for, as these won’t inspire people to want to find out more. I’m not suggesting you [...]
While everyone knows that social media platforms offer great free marketing opportunities for business, unless you’re posting content that’s relevant, interesting and shareable, you won’t grow your reach within your target market. It’s a bit like Snoop Dogg offering line dancing tips on social media. Not only would his online followers be in shock and not likely to [...]
Every time you purchase products or services, data is being collected. For example, when you become a VIP member of your favourite clothing line, you’ll probably provide basic information such as your email address, phone number and home address. Depending on the company you’re purchasing products from, they may even ask you to supply more [...]
So your digital and social media marketing has finally managed to get the attention of your target market. You’ve even managed to sell them a product or service… so you’re feeling on top of the world… but how do you keep them? While it’s good to secure your initial conversion… long-term acquisition is where the [...]
Implementing a social media campaign without using analytics would generally have about the same success rate as putting on a seal costume and swimming in white pointer infested waters and hoping to come out limbs intact. Okay, so maybe this is a pretty gruesome comparison, but I’m sure you get the picture of what I’m [...]
Everyone has favourite brands whose products they like to buy. Whether its cars, clothes, perfume, mobile phones or electrical products, we all gravitate toward specific brands for different reasons. When Puff Daddy, aka P Diddy, aka Puffy, aka Sean Combs, released a clothing line ironically branded “Sean John” (maybe due to a reoccurring memory lapse [...]
The older I get the less I enjoy bustling crowds at shopping centres. Going to Boxing Day sales is a form of torture for me, where you run the risk of getting trampled by a herd of over-zealous women to save $5 on a pair of heels. It makes me die a little on the [...]
While electronic direct marketing (EDM) campaigns can be a great way to reach your target market to sell a particular concept, product or service, if the only people on your mailing list are your mum, dad and your best mate, chances are you’re not going to become a millionaire overnight using this method! So before [...]
It’s a well-known quote that a picture is worth a thousand words, which is why designing the perfect logo for your company branding is essential. To ensure that the “thousand words” used to describe your logo by your target market don’t include, “that’s terrible”, “a child could have designed it better” or “does this look [...]
