HOW TO WRITE SUCCESSFUL LINKEDIN ARTICLES

By |August 8th, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

LinkedIn is one of the most integral platforms for networking and marketing online, so it’s vital to know how to create articles that will engage your target audience. Before I provide you with some tips on how to write a LinkedIn article that appeals to, and is read by the online audience you’re targeting, I [...]

5 CALL-TO-ACTIONS THAT GET RESULTS!

By |August 1st, 2016|Blogging, Digital Marketing, Social Media, Uncategorized|

In marketing a call-to-action (CTA) is an instruction we incorporate in our content to provoke an immediate response from our audience. For example, “buy now” or “call now” are two common call-to-actions you may see or hear regularly in relation to marketing. Politicians are experts in call-to-actions, especially around election time. Take Labor Party head [...]

4 TIPS TO IMPROVE YOUR VIDEOS FOR ONLINE MARKETING

By |July 29th, 2016|Blogging, Facebook, Twitter, Video Marketing, Videos|

With recent statistics highlighting that 80 per cent of the world’s internet traffic will be video by 2019, it’s a no-brainer that incorporating video in your marketing campaigns is essential to reach your online audience. But if you post a video campaign without having a strategy, structure and clear goals of what you are trying [...]

HOW TO DELIVER A VIDEO MARKETING CAMPAIGN ON A BUDGET THAT GETS RESULTS!

By |July 22nd, 2016|Blogging, Video Marketing, Videos|

While Coca Cola can throw millions of dollars at celebrities to promote their products in marketing campaigns, it doesn’t always ensure they get results. For example, Rihanna was sponsored by Diet Coke for a TV fashion show that ended up failing miserably due to poor marketing and lacklustre content. I also believe a major issue [...]

3 TIPS FROM BIG BRANDS THAT WILL TRANSFORM YOUR VIDEO MARKETING

By |May 20th, 2016|Blogging, Digital Marketing, Video Marketing, Videos|

Video marketing is rapidly evolving. Audiences are now seeking unique and innovative videos, over traditional storylines and themes. If you have a business and want to increase your audience reach through video marketing, it’s important to be aware of this, or else it will affect your return on investment (ROI). Big brands have been nailing [...]

4 WAYS TO INCREASE YOUR INSTAGRAM FOLLOWERS

By |May 17th, 2016|Blogging, Social Media|

“A picture is worth a thousand words” is an expression often used to describe the importance of sight to interpret expression and meaning, when contrasted to words. This concept is intrinsic to social media marketing, because images are generally the first thing that captures your audience’s attention. Research has revealed that photos generate a higher [...]

3 TIPS ON HOW TO GET YOUR VIDEOS RECOMMENDED BY YOUTUBE

By |May 16th, 2016|Blogging, Video Marketing, Videos|

When it comes to video marketing platforms, You Tube would have to be the current leader, hands down. I don’t know about you, but I often check out YouTube and wonder why some of the videos are recommended by the platform for suggested viewing, especially those that aren’t funny, interesting or quirky, just strange or [...]

3 QUESTIONS YOU NEED TO ANSWER FOR FACEBOOK ADS THAT CONVERT

By |May 13th, 2016|Blogging, Facebook, Social Media|

Facebook ad campaigns are a fantastic tool to rapidly grow your branding and business reach. What makes this type of advertising campaign so successful? It’s the range of different features that allow you to target your campaign to reach a niche audience at a particular time. This directly translates to a higher return on investment [...]

HOW TO GET BETTER RESULTS FROM YOUR VIDEO MARKETING CAMPAIGNS

By |May 10th, 2016|Blogging, Digital Marketing, Video Marketing, Videos|

While words will always have the power to move you, images are often ingrained in your memory far longer than words will remain. Images instantly engage an audience and tell a story, while words take longer for the setting, characters and storyline to unfold. For example, remember the 2004 Superbowl when Janet Jackson had her [...]

HOW TO INCREASE CONVERSIONS WITH YOUR SOCIAL MEDIA AUDIENCE

By |May 9th, 2016|Blogging, Social Media|

One way communication on social media might work if you are Channing Tatum… actually he wouldn’t even have to post words…  I’d be happy with just pictures! If you aren’t Channing Tatum, and you are wanting to grow your social media audience for business, you need to get engaged! When your audience goes to the [...]